E-Commerce - Shop systems and CRM
Online shopping does not only have an increasing popularity, it also gains more relevance through its strengthening volume. The BITKOM association expects 781. Billion Euros in turnover in Germany in 2010. According to these estimations, 145. Billion Euros go on to the consumer market while the rest of 636. Billion Euros will be ascribed to the B2B trade.
E-Commerce gets more and more important for a growing number of enterprises to meet the expectations of the customers. It’s about the introduction and installation of online shops and about finding management systems to control and shape the customer contact in online media. Therefore the need for a comprehensive Lead and customer management via CMR systems grows.
Topics & Ideas for Online Shops and CRM
When employing online shops and CRM systems many aspects are worth having a closer look at. Examples are conceptional ideas, approaches and processes related to the actual shop system, the embedding of conversion and marketing approaches for commerce offers.
Magento E-Commerce Platform
The Magento E-Commerce Platform is one of the most pioneering platforms within the open-source environment. The range of professional (Enterprise) functionalities persuades through its flexible architecture
xt:Commerce
The shop software xt:Commerce is available in version 3 (open-source) and 4 (VEYTON). xt:Commerce 3 has established as the standard solution for online shops with more than 100.000 installations worldwide. Version 4 is a commercial shop solution, which stands out with a solid plugin concept, easy extension and updating processes.
osCommerce
osCommerce startet as an open-source E-Commerce solution in 2000. It’s an out-of-the-box solution which diminished the expenditure and effort for creating a shop. Disadvantages though are the lack of functionalities and handling compared to new systems like Magento.
SugarCRM
We want to present another system besides all the shop solutions. SugarCRM has a huge range of functions; it’s easy to operate and offers professional support. It’s an established system on the market. SugarCRM provides the basis for improving your sales efficiency (online & offline), your customer satisfactory and the effectiveness of marketing activities.
Working with an e-shop makes it necessary to edit images. Except to the batch handling of the product images, corporate design and CMS images must be produced. It’s a mere child’s play with QUICKimage.