Digital Signage
Digital signage, e-kiosk and self-service terminals are a growing marker and are linked with real time and online media systems. You’ll find a variety of applications of in-store systems or public display terminals as well as trade fair and event programs.
Deployment of Digital Singage
- distribution and spreading of public and general information
- distribution and spreading of internal information
- promotional deployment for campaigns or events
The advantages
Digital media offers a lot of new chances for branding but at the same time makes it urgent to find new solutions. Digital signage offers chances to project the brand consistently and in an engaging kind of way.
Consumer behaviour is influenced and by using digital signage the time the consumer rests at the POS/POI increases. The self-service character in particular is an advantage for a reinforced and efficient service orientation.
The positive consumer experience with the brand itself can be controlled by adding helpful demonstrations or information to the product. It’s even possible to promote the product in your preferred context.
It’s obvious that digital signage has its common functions in displaying ways of orientation. Digital solutions offer dynamic orientation which can be changed and adapted when necessary.
E-Kiosk B2B
DMKWZO is your specialist for making your digital business (website or e-shops) cost efficient and successful. However, every offer and information can be transferred from your website/e-shop into digital signage solutions.
Cost efficiency made by using established content several times. Trade fairs and events are the perfect spots for integrating digital signage solutions, but you may also employ them for your company and the information of your employees.
Example: Trade fair and event systems
Most e-kiosk systems for trade fairs were programmed especially for the occasion without using the existing content properly. With a combination and link of web CMS and digital signage solution, these costs can be diminished.
By organising the content in one system, only the display format must be changed. By doing so the occasional production costs for the various display formats can be reduced and we even realize the technical concentration on an established system.